WHY NO SALE?

Purchasing an engagement ring or any piece of luxury jewelry can be overwhelming. We understand that completely. There's much to consider, whether you're buying a gift or treating yourself. We don't want you to worry about whether you're getting the best deal, and we aim to eliminate that concern. Traditional jewelry sale practices have often led to frustration, buyer's remorse, and distrust. At Brilliant Elements, we aim to dispel these negative connotations and make your jewelry shopping experience stress-free. We believe buying jewelry should be a celebration – for engagements, anniversaries, birthdays, holidays, new babies, promotions, and all life's other special moments. When you shop at Brilliant Elements, you can be confident you're getting our most competitive pricing, every day of the year. No huge markups or markdowns here – just the best deals all the time. So, let us proclaim: "No sale, no worries! Only Brilliant Elements’s best prices all year round!"

WHAT IS CC 365?

At Brilliant Elements, we want you to shop with confidence. CC 365 is our promise that you’ll never have to wait for a sale. We offer our jewelry at the best price every day, without ever going on sale. With years of experience in the jewelry retail industry, we feel it's our duty to reduce the friction in online shopping by eliminating the high-low pricing game that many retailers play. We believe that making our pricing simple and transparent is the best, and most ethical, way to do business. Today, we proudly say that Brilliant Elements is one of the few jewelry retailers that doesn't believe in marking up prices only to reduce them during occasional sales. Whenever you visit Brilliant Elements, you'll find the best prices on our jewelry – always, 365 days a year.

Our commitment to transparency extends beyond pricing. When you shop on our international websites, all pricing is Delivered Duty Paid (DDP). This means the price you see is all-inclusive, covering the item cost as well as any duties and taxes. No unexpected fees or charges at checkout.

To further ensure your satisfaction, we offer FREE FedEx SHIPPING on all domestic and international shipments. The price you see is the price you pay, with no surprises or hidden fees.

HOW DO WE DO IT?

We have partnered with elite manufacturers worldwide. By sourcing our lab-created diamonds directly and working with world-class jewelry manufacturers, we cut out middleman fees and pass the savings directly to you. Our lab-grown diamonds come from reputable diamond growers with whom we have built strong relationships over the years. These diamonds are then crafted into beautiful jewelry by expertly trained craftsmen at our exclusive manufacturing facility. By efficiently managing overhead, consolidating global shipments, and negotiating strong contracts with our carriers and suppliers, we can confidently offer the most competitive pricing in the market.

Price Match Guarantee


WHAT IS PRICE MATCH?

Price Match is our guarantee that you are getting the BEST possible PRICE on lab-grown diamonds in the market. If you find a similar diamond at a better price from another U.S. retailer, we'll match it. Simple as that. Because we source our lab-created diamonds directly, we can assure you that our pricing is the most competitive today.

HOW DO YOU PRICE MATCH?

A few points to keep in mind before you price match:

  • Price match is for loose diamonds only and is free to use.
  • Our Brilliant Elements Customer Service team members are trained to ensure fair evaluation of your Price Match request.
  • Our Customer Service team does NOT work on commission and will fairly assess your request.
  • To start, compare our loose diamonds to any retailer's loose lab-grown diamond of the same quality. Ensure all 4 Cs (Carat weight, Cut, Color, and Clarity) are the same. The diamond must be sold on a legitimate retailer's public website, not a private seller. If our price is higher, contact Customer Service or call 877-476-9627. If all parameters match and our price is higher, we will match the lower price – that's our promise!

WHY ONLY PRICE MATCH ON LOOSE DIAMONDS?

Each piece of handcrafted jewelry is unique, making fair comparisons difficult. Variations in style, carat total weight, gold weight, dimensions, and craftsmanship mean it's impossible to match prices on finished pieces fairly. To keep it simple, we only price match loose diamonds.

However, we assure you that with our expert jewelers, meticulous setting techniques, and stringent quality control, you will receive an exquisite piece of jewelry at our best price. If you are dissatisfied with our jewelry, please email Customer Service or call 877-476-9627. Our team is here to help.

PRICE MATCH GUARANTEE TERMS & CONDITIONS

  • Price Match is only available on loose lab-grown diamonds, not finished pieces.
  • Diamonds in the Design Your Engagement Ring section are eligible for Price Match.
  • Price Match is not available for Special Orders through our Truly Custom program.
  • The competing price must be publicly visible and not a private sale. Diamond marketplace sites that average listings from other retailers are not eligible.
  • The two diamonds must have the same characteristics of carat weight, cut, color, and clarity. Brilliant Elements agents will have sole discretion in determining comparability.
  • Price Match Guarantee is only applicable before purchase. No partial refunds after purchase.
  • Customers must provide a link to the competitor's diamond for price verification. All Price Match requests must be made via email to Customer Service.
  • The diamond must be from a certified retailer, not an individual or private seller. Price Match Guarantee is not eligible for resale or commercial use.
  • The lower price must be in effect at the time of verification by Brilliant Elements. Expired offers are not entertained.
  • Pricing of the competitor's diamond must be in USD.
  • The competitor's diamond must be available for purchase and in-stock.
  • Special promotions by competitors, such as rebates or bundled offers, are not eligible.
  • Pawn shops and auctions are ineligible.
  • Price Match Guarantee cannot be combined with other Brilliant Elements offers, including CC Cash, Free or Discounted Ring Promotion, GWP, subscriber offers, or select coupon codes.
  • The Price Match Guarantee cannot be combined with third-party offers, including influencer or affiliate partner offers.
  • Price Match evaluation may take up to two (2) business days. If awarded, a one-time coupon code matching the price will be issued via email.

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